Being search marketing optimizer there are a lot of choices you need to take. Going whitehat, blackhat or greyhat, whether or not you want to outsource some of your projects, working on own projects versus consulting clients etc etc. Now in case you are working with clients, I am sure they've asked you at a certain stage for which search engine you actually optimize, since there are plenty of them available. So because of that question, I wish to write an article concerning the variations in optimizing for various search engines and whether we should really concentrate on one.
First of all, what choices do we have? I'd point out that currently, there are only 2 major search engines even worth taking a look at - Google and Bing. Given that Yahoo is using Ms driven results we have them on board with Bing. So these are the 2 candidates for our little optimizing challenge.
What exactly are the differences between the 2 of these? From the usual internet user viewpoint I'd point out there scarcely is one. The two do the same thing, which is searching their particular databases for any keyword and key phrase you type in. The two look pretty similar and also have a user interface that is very simple to use. Bing has got pretty images as well as interesting information about them on the background, while Google every now and then has a special doodle dedicated to a person or event having a connection to more information about this.
These are all differences inside the optical sphere, but what are the variations in the technical sphere? From a user viewpoint once again I'd say, there virtually is not one. You search for something with Google and you will get what you were looking for. You look for something on Bing and hey, you'll find that you find it. Previously, the differences between the various search engines could actually be amazing and you'd find that one seemed like it adored trash while the other always showed exactly the same, highly respected sites. Today, there's virtually no difference when it comes to the user-experience.
So if the user-experience is almost the same, optimizing on their behalf must also be the exact same, right? No, wrong. Because even though a person is not going to notice it, the algorithm's behind the search results are very different and they require particular interest along with optimizing.
In most cases, it's easier to optimize for Bing as it is to optimize for Google. I have seen some of my personal sites, for instance one about a laser measuring device rank very well within Bing results many months earlier than they came close to the top 10 of Google for the very same keyword. So there is definitely a huge difference and I think we should know.
One could right now disagree and say that as it is easier to optimize for Bing, why don't we opt for them. But that would be a large mistake and also you would miss out on lots of visitors simply because Google just hast a market share of 90% and in a few countries, even more! So always optimize for Google, Bing follows.
First of all, what choices do we have? I'd point out that currently, there are only 2 major search engines even worth taking a look at - Google and Bing. Given that Yahoo is using Ms driven results we have them on board with Bing. So these are the 2 candidates for our little optimizing challenge.
What exactly are the differences between the 2 of these? From the usual internet user viewpoint I'd point out there scarcely is one. The two do the same thing, which is searching their particular databases for any keyword and key phrase you type in. The two look pretty similar and also have a user interface that is very simple to use. Bing has got pretty images as well as interesting information about them on the background, while Google every now and then has a special doodle dedicated to a person or event having a connection to more information about this.
These are all differences inside the optical sphere, but what are the variations in the technical sphere? From a user viewpoint once again I'd say, there virtually is not one. You search for something with Google and you will get what you were looking for. You look for something on Bing and hey, you'll find that you find it. Previously, the differences between the various search engines could actually be amazing and you'd find that one seemed like it adored trash while the other always showed exactly the same, highly respected sites. Today, there's virtually no difference when it comes to the user-experience.
So if the user-experience is almost the same, optimizing on their behalf must also be the exact same, right? No, wrong. Because even though a person is not going to notice it, the algorithm's behind the search results are very different and they require particular interest along with optimizing.
In most cases, it's easier to optimize for Bing as it is to optimize for Google. I have seen some of my personal sites, for instance one about a laser measuring device rank very well within Bing results many months earlier than they came close to the top 10 of Google for the very same keyword. So there is definitely a huge difference and I think we should know.
One could right now disagree and say that as it is easier to optimize for Bing, why don't we opt for them. But that would be a large mistake and also you would miss out on lots of visitors simply because Google just hast a market share of 90% and in a few countries, even more! So always optimize for Google, Bing follows.
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